Balkan Gold
Building a Niche Startup: Insights from Influencers.club’s Co-Founder and CEO
Influencers.club is an innovative startup that is creating a new niche in the content creator economy. The platform, based in North Macedonia, connects creators with brands that can help them monetize their work. The company’s Co-Founder and CEO, Nikola Sokolov, shared insights with me on the journey of building a successful startup and staying focused as an entrepreneur.
There’s a well-worn anecdote on startup success about how the person who profited the most from the California gold rush never struck gold. Levi Strauss was too busy selling equipment to everyone in search of that gold.
In the 21st century, B2C companies and content creators are prospectors of the current gold rush of the content creator economy, and Influencers.club is there to provide them with the tools they need to uncover the gold they’re seeking.
What makes Influencers.club stand out is how it’s not just another startup, but an innovative one that is creating a new niche and filling it nicely.
Learning what Influencers.club is doing from North Macedonia for the rest of the…
