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Business Development to the Moon with Curiosity

How to boost your business with curiosity

3 min readFeb 12, 2025

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A photograph of the Moon landing — or is it? (Image by WikiImages from Pixabay)

What Does Your Curiosity About the Moon Landing Have to Do with Better Business Development?

Everything.

What if this pivotal moment in history could reshape our approach to business development?

By exploring this alternate reality from The Book of What If…? with some Curiosity-Based Thinking, we can uncover insights and strategic actions that propel our businesses forward.

What if…? Curiosity

What if… the Moon Landing Never Happened?

How would the absence of this monumental achievement alter our perception of what’s possible?

In business, how could setting seemingly unattainable goals, like the moon landing, drive innovation and ambition within our teams?

What if… we lacked the technological leap?

The moon landing spurred countless technological advances.

How might our business development strategies evolve if we hadn’t seen this tech boom?

Could we find inspiration in looking for our own ‘moonshot’ technologies or processes that could revolutionize our industry?

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Matthew Murrie
Matthew Murrie

Written by Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.

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