How to Go from What? to Wow!

What if you can take whatever you’re doing from “what is it?” to “wow, this is amazing!” in 10 minutes or less?

Matthew Murrie

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The What? to Wow! (W?2W!) Curiosity-Based Thinking process is a tool to take whatever it is you’ve got to do and turn it into an easy-to-use guide for how to do it.

What? to Wow! activates your curiosity to make things that seemed complex at first simple; share intimate ideas quickly, clearly, and easily with others; and provide you with a collection of parts to reassemble into further actions.

Regardless of how you use it, taking your ideas to action using the What? to Wow! process provides you with a quick way to understand something, communicate that understanding, prepare for potential challenges to that understanding, and provide direction and motivation toward actions arising from that understanding.

Examples of how people use What? to What! now:

  • Creating and communicating an “elevator pitch”
  • Introducing a new subject or concept to students, clients, or customers
  • Serving as a comprehension check on something learned
  • Providing the general structure or outline for an essay, article, or writing

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Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.