How to Go from What? to Wow!

What if you can take whatever you’re doing from “what is it?” to “wow, this is amazing!” in 10 minutes or less?

Someone sitting behind a laptop in a park celebrating with both fists pumped — Photo by Andrea Piacquadio from Pexels

The What? to Wow! (W?2W!) Curiosity-Based Thinking process is a tool to take whatever it is you’ve got to do and turn it into an easy-to-use guide for how to do it.

More from Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.