Learning Entrepreneurship the Fun Way: A Curiosity-Based Approach with ChatGPT

Matthew Murrie
5 min readJan 19, 2023
“A cubist painting of a young entrepreneur having a brilliant idea” created using DALL-E
A cubist painting of a young entrepreneur having a brilliant idea” created using DALL-E

Entrepreneurship education can be dry, boring, and paint-by-the-numbers, but it doesn’t have to be. Taking a Curiosity-Based Thinking approach to learning entrepreneurship using ChatGPT makes the learning experience more engaging and productive.

Combing Curioisty-Based Thinking with ChatGPT helps learners explore entrepreneurial ideas in a fun and interactive way. In this blog post, I’ll show you some simple ways to use ChatGPT to learn entrepreneurship that is effective, enjoyable, and based in human curiosity.

Here are some examples of how Curiosity-Based Thinking can be combined with ChatGPT to create lessons and activities around the entrepreneurial topics of business idea generation, market research, and entrepreneurial case study:

Business Idea Generation:

Teachers can use ChatGPT to help students generate new business ideas by asking it open-ended questions such as “What are some unique business ideas for a small town?” or “What are some untapped market opportunities in the technology industry?”

Sample Lesson:

- Students brainstorm a list of problems or needs in their community.

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Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.