Stop Wasting Curiosity!

Matthew Murrie
2 min readAug 25, 2022
Drawing of many throwing away trash in a waste bin
Clker-Free-Vector-Images from Pixabay

Every minute on earth we waste around 1.4 quintillion Joules of potential energy from the sun. We still can’t calculate how much energy and potential is lost from human curiosity… but what if we can do something about it?

My curiosity suggests we can. What if the following are true:

  1. curiosity is a natural resource that can be transformed into energy; and
  2. using designed processes (Curiosity-Based Thinking) we can harness our curiosity for better lives

Curiosity as a natural resource? That might be ok for hippy-dippy elementary teachers, but why would a business owner, entrepreneur, or executive responsible for leading teams through multi-billion dollar decisions care about curiosity, much less base their thinking on it?

Anecdotally, we know how important curiosity is in the processes of learning and life, right? Yet everywhere you go after you leave home for school or work, your curiosity is encouraged to remain shut off and as silent as possible. Not a good feeling…

What if there was something you could do about it?

The science is out on curiosity and what it can do for you. Now, it’s up to you to start the doing; and there are so many ways to do it!

Curiosity can be activated in a very short amount of time, and with regular practice, these short bursts of intentional curiosity will have downstream payoffs in the form of better ideas, better execution of those ideas, and greater enjoyment during the process of each.

Curious to learn more? Follow the Curiosity-Based Thinking Newsletter for regular content and activities to stretch your curiosity so it’s limber to deliver whatever you need it to help you do.

Stay Curious!

Matt Murrie

What If Curiosity

If you’re curious about curiosity, please follow along with What If Curiosity for your regular resource Curiosity-Based Thinking for better living through curiosity.

Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.