The Power of Curiosity: How to Foster Innovation in Your Organization

Matthew Murrie
2 min readDec 17, 2022
Image of a plant growing out of a small pot against a yellow background.
Image by olivier bergeron from Pixabay

In this Daily Curiosity from What If Curiosity, we explore the power of curiosity, particularly how strengthening the culture of curiosity in your organization can help foster greater innovation in your organization.

Curiosity is a powerful tool for driving innovation and growth in organizations of all sizes. By encouraging employees to ask questions, seek new perspectives, and explore new ideas, businesses can tap into a rich source of creativity and ingenuity. In this post, we’ll explore the role of curiosity in fostering innovation, and offer some tips for cultivating a culture of curiosity in your organization.

Why curiosity matters

Curiosity is more than just a personal trait; it’s a key driver of innovation and creativity. When employees feel free to ask questions and explore new ideas, they are more likely to come up with creative solutions and breakthroughs.

How to cultivate curiosity

To foster a culture of curiosity in your organization, consider the following tips:

  • Encourage employees to ask questions and challenge assumptions.
  • Provide opportunities for learning and growth, such as training, workshops, and mentoring.

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Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.