What if Shopping Was More Like Dating?
Eight questions to help customers fall in love with your brand
What if you can create a better business by getting curious about dating, technology, and creating satisfying user experiences?
I have used the following Curiosity-Based Thinking activity to work with entrepreneurs on everything from how they design their user experiences to how they utilize their technology to how they communicate their value proposition all by asking the question: “what if shopping were more like dating?”
What if these eight questions spark your curiosity to do or design something new that’s not only good for business but good for our planet?
● What if shopping were more like dating?
● What if Certified B Corporation went on a date with Match.com?
● What if a successful date is a successful match of values and expectations?
● What if there were a marketplace where consumers who cared about solving our planet’s biggest issues could do so simply by supporting businesses and creators doing something about them?
● What if, in buying the things you already buy, you can contribute to more than commerce?
