Hire Curious: Attracting Top Talent with Curiosity

A Curiosity-Based Thinking approach to attracting and retaining talent

Matthew Murrie
5 min readJan 16


A curious worker built out of Legos created using DALL-E
A curious worker built out of Legos created using DALL-E

Creating a culture of curiosity is essential for attracting and retaining top talent. But how do you build a culture that encourages curiosity and innovation?

The first step is to take a Curiosity-Based Thinking approach to the questions you ask during the interview process. By incorporating questions that assess a candidate’s ability to think critically, ask questions, and approach problems creatively, you’ll be better equipped to identify individuals who are naturally curious and will thrive in a culture that encourages learning and growth.

Take your interview questions from What? to Wow! with these Curiosity-Based Thinking questions to help you identify curious candidates and communicate your commitment to cultivating a culture of curiosity.

What is the biggest misconception about your field, and how do you address it?

Who do you think is the leader in your field, and why?

When was the last time you had to adapt to a new technology or tool?

Where do you see the biggest opportunities for growth in your field?

How do you handle uncertainty and ambiguity in your work?

Why do you think you can make a difference in this company?

Huh? Can you tell me more about a time when you faced a significant challenge or fear in your work, and how did you communicate it to your team or manager?

Wow! Can you tell me more about that unique solution you came up with for a problem the team was facing?

Curiosity-Based Thinking “What If…?” Questions Designed to Identify Curious Candidates

What if we were to encounter a major obstacle in our industry, how would you approach solving it?

What if we were to expand into a new market, how would you go about researching and understanding it?

What if you were tasked with leading a project outside of your comfort zone or area of expertise, how would you approach it?



Matthew Murrie

Author of The Book of What If…?, Founder of What If Curiosity, and Creator of Curiosity-Based Thinking and Curiosity-Based Learning, turning ideas into actions.